DIXON'S MAIN STREET - 1854

In late 1854, Dixon’s Main Street was a beehive of activity. The anticipation of the iron horse, soon to be connecting Dixon with the rest of the world in the trading and manufacturing of goods was just around the corner.

The merchants were starting to capitalize on want ads and personals in the columns of the Telegraph newspaper. Many had found that this was an easy and effective way of letting their customers know what was happening in the business district of Dixon. Here are just a few of those that were printed 143 years ago. Any misspelled words are as they appeared back then.

The undersigned proprietors of the Nachusa House would respectfully inform the public that the above named house situated near the Courthouse (in the most pleasant and elevated part of the town, commanding a beautiful view of the surrounding country), being now finished in good style is open for the accomodation of all who may please to call. They flatter themselves by their unremitting exertion for the accomodation of their guests to merit a share of the public patronage, Denlinger and Miller.

Shawls, shawls at reduced prices. A large stock of woolen shawls from four to ten dollars each just the thing for cold weather, B. F. Burr.

An eating saloon has been fitted up in superior style at the Shades where every variety of game, oyster, sardines, roast meat, hot coffee, pies and etc., will be served up at all hours. A partition has been placed at the entrance where visitors can pass through to the eating saloon.

Notice is hereby given that as my wife, Catherine, has left my bed and board without provocation, I will not pay any debts of her contracting. Martin Rawin.

The subscriber keeps constantly on hand, a supply of the best Vermont marble for tombstones which he will funish with inscriptions to order at as low price as can be obtained at any place west of Chicago. Ed Jamieson.

To our friends, please come and settle with us, either by note of money, it will not offend us if it should happen to be all cash, as we are in want of a little of the needful, Your respectfully J. W. and B. L. Davis.

Pay up! Having waited as long as he can in justice to himself, the undersigned now takes this method of informing those who are indebted to him that they must "pay up" or suffer the consequences. C. Brookner.

N. Young and Co. beg to intimate, to the inhabitants of Dixon and surrounding country, that they have opened a yard on the bluff opposite the Hoffman House Peru for the sale of lumber, shingles, lath, salt by wholesale and retail.

Sugars, 10 pounds, sugar for one dollar and fine articles at the people's cheap store, Main Street, Watson and Co.

Gents plain and fancy shirts, collars, summer drawers and fine gauze, cotton and mearon under shirts for sale by R and W on Water Street.

J. B. Waxham's daguerreotypes room is Messrs. Ayres & Barnes's new stone store, third story, Main Street, Where he may always be found, from 9 a.m. to 5 p.m., ready and happy to wait on such as favor him with their patronage; he would return his sincere thanks to the public generally for their liberal patronage and still solicit the same. J. B. Waxham.

Tailoring Establishment - we the undersigned beg leave to inform the citizens of Dixon and the public in general, that we carry on the above business in a practable style that cannot be surpassed in the West. Shop opposite the Dixon House.

N.B. We shall also keep on hand a good assortment of clothes, cassimeres, doeskins and vestings of the latest style. Gentlemen, please step in and leave your measures, if you wish a good fit. Cutting done at the shortest notice. T. Hotchkiss and T. Dolan.

Brushes, hair, tooth, nail, shaving and blacking for sale reasonable by H. G. L.

By the 1880s, no advertising was more than one column wide. It featured small type and tiny illustrations. In the next 50 years advertising saw great changes. Sizes, type and illustration all grew larger, but many ads still appeared on the front page. These ads wouldn't compare, with those of today.

In 1902 the Christmas announcement of the Dixon Mercantile Co. claimed to be the "Originators of Reasonable Prices." The company's ad read: For the benefit of holiday shoppers this store will be open every evening. The Best of Everything for Christmas. This the greatest, offers the Greatest Stock to select from. The Greatest Values. And over this store the holiday spirit prevails. Each department has taken on a festive appearance. The great stocks of bright new holiday merchandise are on display here. You'll find here appropriate gifts which will delight every member of the family. Novelties, Russeties, Oddities, New Ideas, Pretty Things, Appropriate Things, Useful Things, Beautiful Things. Our stocks are large enough and prices small enough to suit all kinds of people with all kinds of pocket books.

The meat department of the local mercantile company would enjoy a good business. The store listed porter house, sirloin and round steak at 12 1/2 cents per pound or three pounds for 25 cents. Rib roast was 8 1/2 cents, while loin cut pork chops were going for 10 cents.

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